This blog is all about the fulfillment felt through pursuing one's creative journey, but I just can't keep mum about Obama's momentous victory. I can't pretend to have been one of the more astute observers of this year's elections. There have always been people in my immediate family who take care of the politics part of the dinner conversation, and I have always been the one who spaces out on such conversations, until recently. The last five years have been amazing for my social awareness. I gained friends who opened my eyes to certain social truths, and indeed, I've gone a long way in my understanding of social issues from five years ago... Nevertheless, I still can't say that I was following this year's campaign for the issues. What caught my attention was the design of Obama's campaign.
Last night, the news anchors kept talking about the discipline of Obama and his campaign. As a designer, I can't help but notice all the elements that went into his campaign materials, from the colors to the use of the font, Gotham. I will leave it to Andrew Romano to get into the detailed analysis of how all the graphic elements in Obama's campaign worked in order to pursue the public of this man's ability and discipline to run a country. However, I think that we can all learn lessons on discipline, consistency and movement building through Obama's campaign design. The bottomline is that we can all affect change, whether it be through our blogs, clothing, etc... and we get to express our own personal style while we're at it. I think that's cool! So, on my way back to the offic from lunch today, I passed by Obama's headquarters for some posters. I got to keep these:
and
So, for the next four years, I really hope that the discipline in design will also be applied to the health of the economy, boosting the morale of the people, mending fences with our neighbors and restoring the integrity and truth to this nation.
